Cookie Statement
This cookie statement explains which cookies the website of The Family Assistant B.V. (Dutch Chamber of Commerce number 90707273, established in Utrecht) uses, what for and for how long. Cookies are small text files that are stored on your device when you visit a website.
Without your consent, we only place cookies that are necessary. We only place cookies for analytics and marketing after you have given consent. The choice is yours, and you can change it at any time.
Necessary cookies
This cookie is needed to remember your cookie choice. By law, no consent is required for this.
- tfa_cookies
Purpose: remembers the choice you made in the cookie settings.
Retention: 180 days.
If the cookie cannot be stored, the website keeps the same choice in your browser’s local storage, so that we do not need to ask for your choice again on every visit.
Analytics cookies (only with consent)
If you consent to Analytics, we use Google Analytics 4 to understand how visitors use the website, so that we can improve it.
- _ga
Purpose: distinguishes visitors for Google Analytics 4 statistics.
Retention: up to 2 years. - _ga_<ID>
Purpose: keeps track of the session for Google Analytics 4 statistics.
Retention: up to 2 years.
Marketing cookies (only with consent)
If you consent to Marketing, we use Google Ads conversion measurement. This allows us to see whether our advertisements lead to, for example, a request through the website.
- _gcl_au and similar Google Ads conversion cookies
Purpose: measuring the results of Google Ads advertisements.
Retention: 90 days.
How we handle your consent
We use Google Tag Manager with Google Consent Mode v2. Without your consent, Google tags are not loaded and no Google cookies are placed. Only when you consent to Analytics and/or Marketing are the related tags loaded.
You can change or withdraw your consent at any time via “Cookie instellingen” (cookie settings) at the bottom of every page. If you withdraw your consent, the website removes the Google cookies.
No other tracking or social media cookies
Apart from the cookies listed above, the website does not use any tracking cookies or social media cookies. Our website contains links to Instagram, LinkedIn and Facebook. These are plain links: no cookies or pixels from these parties are loaded. Only when you click such a link and visit the website concerned does the privacy and cookie policy of that party apply.
For the data Google processes through the analytics and marketing cookies, we refer you to Google’s privacy policy. More about how The Family Assistant handles personal data, which third parties we engage and which rights you have can be found in our privacy statement.
Browser settings
You can also refuse cookies or delete cookies that have been placed through your browser settings. Please note that your browser will then no longer be able to remember your cookie choice, so we will ask for your choice again on your next visit. How to do this differs per browser; please consult the privacy settings or the help function of your browser.
Questions
If you have any questions about this cookie statement, please contact us at info@thefamilyassistant.nl.
This version was last updated on 17 September 2026.
This English translation is provided for convenience; in case of any difference the Dutch version prevails.